Shutterworks Photography
Call 0418 926 889 for commercial and industrial photography that gets noticed!

Blog Layout

Stock Images are Denting Your Brand – So Fight Back!

Con Macarlino • Feb 03, 2020

Stock Images are Denting Your Brand – So Fight Back!

Stock images rule in Australian business. Laughing young professionals, sparkling board rooms and smart executives consulting in sun-drenched cafes are creating the illusion of a perfect business world.
Yet stock images are failing Australian SMEs on multiple fronts. Cue, professional commercial photography. It’s time to reassess the images you use to promote your business, and realign them with your brand. 

1. Wake up your website

Why not spring-clean your website and flush out a few of those grating stock images? 
The same generic shots are popping up on web pages across the globe, creating the kind of bland wallpaper that customers don’t really notice anymore. It’s the visual equivalent of ‘white noise’, which sends customers into a slumber rather than engaging their attention. 
Invigorate potential customers with vibrant professional images of your real staff members, products, services and premises – rather than lulling them to sleep with an overdose of blandness.

2. Take back your brand

Show the world how unique your business really is by portraying the heart and soul of your organisation in a series of carefully crafted professional images.
You want customers to identify with you as real, hard-working, friendly and knowledgeable people. This forms the core of your company culture and business brand. Commercial photographers understand this, knowing exactly how to identify your unique attributes and show them to the world.
After all, real people are far more appealing to others than mystical creations. Let your customers see how cool your workers really are!

3. Choose authentic commercial photography 

Real, smartly framed images of your company and people can rejuvenate your brand. Yet the market is saturated with sleek and glossy images from stock libraries, creating several problems:  
Your main competitors may choose the identical image to promote their firm.
Your customers may then get you confused with your competitors. 
Your customers may think they people in the images actually work for you.
Your products may look nothing like those featured in the stock images.
You therefore mislead your customers by suggesting a level of sophistication or other-worldly perfection it’s impossible for any company to live up to. Hardly surprising, then, if customers are disappointed to discover you are not quite as glamorous as your images suggest!

4. Balance your stock images

Fortunately, there can be a happy ending. It’s all a question of balance. Stock images can be very useful to fill gaps, pad out a blog or headline a mail-out. 
They can be brand-poison, however, when used to convey the culture and trademarks of your business. This task requires careful use of commercial photography to showcase the essence of who you are – and what you really want your customers to know and see. 
A new year awaits your business. Why not consider a portfolio of professional photographs to refresh your image in 2020? 
Title: 5 Compelling Reasons to Freshen Up Your Headshot with an Experienced Photographer at Your Wor
By Con Macarlino 07 Apr, 2024
5 Compelling Reasons to Freshen Up Your Headshot with an Experienced Photographer at Your Workplace. In today's digital age, your professional image is more important than ever. Whether you're updating your LinkedIn profile, networking on social media, or contributing to your company's website, your headshot is often the first impression you make. But why settle for a lackluster or outdated photo when you can showcase your best self with a professionally crafted headshot? Here are five compelling reasons why you should consider freshening up your headshot with an experienced photographer right at your place of work. 1. Make a Memorable First Impression: Your headshot is your digital handshake. It's the first thing people see when they visit your online profile or website. A polished and professional headshot instantly communicates confidence, credibility, and approachability. By investing in a high-quality headshot taken by an experienced photographer, you can ensure that you make a lasting impression o
07 Apr, 2023
Refreshing Your Head Shot - It's important 
What having a great profile picture means for you:
By Con Macarlino 04 Jun, 2020
Your profile picture can be one of the most important elements of your LinkedIn presence. Research shows that just having a picture makes your profile 14 times more likely to be viewed by others. This means that this little, square image is your first chance to make a good impression on connections and is a key element of your personal brand. Typically, we’d recommend having a professional photographer take your headshot. A professional will make sure the lighting is flattering and that you are putting your best foot (or rather face) forward. On average, this will cost you between $200-$400. However, if you don’t have the budget, don’t fret. Here are 5 tips to help you pick a strong photo from the ones you already have: 1. Choose a photo that looks like you. Don’t roll your eyes at me. I’m serious. Have you ever had the experience of first seeing someone’s Facebook or LinkedIn picture online and then meeting them in person only to find that they look completely different (for better…or for worse)? If yes, you know it can be startling and even make you question their credibility. So, make sure your LinkedIn profile picture is up-to-date (within the past few years) and reflects how you look on a daily basis – your hair, glasses, makeup, etc. 2. Make sure your face takes up at least 60% of the frame. Don’t be the guy that has a picture of himself on top of a distant mountain peak. It’s very cool that your outdoorsy (me too!) but I have no idea what you look like. Crop the picture from the top of your shoulders to just above your head so that your face fills the frame and shows off that pretty smile. 3. Choose the right expression. As Tyra Banks would say: smile with your eyes. Really. You want to appear warm and friendly. You don’t have to wear a big goofy grin if that feels unnatural, but don’t look too serious (aka scary). Exude approachability. That way, prospective clients will be able to imagine having a pleasant conversation with you. 4. Wear what you’d wear to work. Wear clothes that match the level of dressiness at your office. If you work at a startup and wear sweats everyday (jealous), you should probably step it up a notch. You don’t want to be over or underdressed. Also, note that solid colors tend to do best on camera (step away from that Hawaiian shirt). 5. Choose a background that isn’t distracting. After you put all that effort into having the perfect expression, you don’t want anything to distract from your face. Keep the background simple so that you are the focal point. What having a great profile picture means for you: To increase your response and referral rates, invest in your profile picture. It’s your first chance to communicate that you are friendly, likeable, and trustworthy. These attributes are crucial to getting prospects to engage with you. Think of it as your first step to building your personal brand on LinkedIn and making yourself stand out from the competition. Shutterworks Photography is always prepared to help you look good. Give him a call NOW!!
A great headshot is an investment in your brand
By Con Macarlino 19 May, 2020
A Great Headshot is an Investment in Your Brand. Are you holding back on updating your professional Headshot? Your professional Headshot is an investment in your brand and should show you at your best, the way a prospective client would want to see you. Professional photographers know how to guide you to get the best from you. They know how to position you and help you choose the right outfit and background that will make you standout and look professional. Professional photographers also know how to use lighting to make you look your best, as opposed to amateur photographers that can actually make you look nothing like you should, and definitely not your best. Social media has taken on such an important role in promoting our professional abilities, having an impact-making up-to-date headshot is more important than ever. Since every social media platform requires a profile image, your headshot will have a far-reaching web presence in addition to more traditional uses like the staff page of your organization’s website and publication in conference or speaking engagement–related materials. If the reasons I have already given you haven't made you reach for the phone and book a session with Shutterworks Photography, here are a few more. A great headshot conveys your professionalism. If you look professional, potential clients that don't now you personally will more likely agree to that first connection and meeting. A great headshot gives others an idea of your personality before they meet with you. Smile If you want to appear approachable. If you want to look determined, look serious. But always choose an expression that matches your personality. I usually prefer a smiling, approachable face. A great head shot reminds people who you are if they meet you outside of your usual circle or networking function. This reminder makes it easier for them to accept your connection request. A great headshot that is current shows what you look like now. Using a head shot that is more than a few years old could surprise people and send the wrong message of in authenticity. A great headshot isn't just for top level management anymore. Everybody needs a great headshot. If you don't have one, or the one your are using is past it's use-by date I encourage you to make contact with Con and have a chat. Con has photographed hundreds of headshots in his career and will make you feel at ease in front of his camera. If the thought of coming into the studio is a barrier for you, Con is happy to bring his equipment and skills to your office or home office where you may feel more comfortable in a familiar environment. While he is there it may be a good time to get some fresh branding shots of your business and staff. Con can be reached on Mob: 0418 926 889 or E: info@shutterworks.com.au his work can be seen at https://www.shutterworks.com.au/services
Covid 19, pandemics, Travel, Holidays, Good Times, Coronavirus
By Con Macarlino 13 May, 2020
I know many people who feel they have been cooped up for too long due to the Coronavirus and can't wait to be allowed to hop on a plane and leave their troubles of home behind for a few days or a few weeks. The world has been in lock down for far too long and some of us have been struggling with the idea of not being allowed to leave the house even to visit family and friends. So I ask you, when you are finally allowed to leave the safety of your home and venture out into the big wide world, where will you go? Will you stay within your own state or country and play it safe for a little while longer? Will you just pack the car, load the kids and camping gear and spend some time relaxing in the wide open spaces not far from home, or will you cast your insecurities behind and venture off to a distant shore to enjoy the change of climate, culture, customs and currencies? I sadly will be missing my annual sailing trip in South East Asia with a small group of very good sailing buddies who enjoy the warmer climate, spicy food and more than a few cold beers. This year will be the second time we have missed the regatta in ten or eleven years so we will be eager to get there next year, once we are let loose to catch up with friends from other parts of the world who we have met at the regatta. I think it's a mind game that when you are told you are not allowed to do something, it makes you even more determined to do it once allowed, and do it often. Wherever and whenever you decide to go, travel safe and appreciate the freedom that we will have again to be able to explore this wonderful world we live in and lets try to keep the pandemics at bay. Don't forget to take you camera, and I mean camera. Feel free to leave a comment and tell me where you plan to go.
5 Elements to Create Great Commercial Photography
By Con Macarlino 01 Nov, 2019
Ever wondered how top photographers create such great images? here are 5 essential elements of effective commercial photography.
By Con Macarlino 18 Oct, 2019
Christmas is fast approaching, which means now is the perfect time to contact a commercial photographer for your greeting cards.
Hiring an architectural photographer? Here are right things you need to consider before choosing.
By Con Macarlino 27 Sep, 2019
Hiring an architectural photographer? Here are right things you need to consider before making your choice.
Industrial photography can help bring even the dullest business processes to life. Discover six reas
By Con Macarlino 16 Sep, 2019
Industrial photography can help bring even the dullest business processes to life. Discover six reasons why it's so effective.
Want to rev up the market appeal of your product lines? here's why professional product photography
By Con Macarlino 25 Aug, 2019
Want to rev up the market appeal of your product lines? here's why professional product photography is a must.
More Posts
Share by: