With Christmas fast approaching, it’s time to think about sending customer greeting cards once again – as a thank you, a branding exercise and a teaser for new-year sales.
But why not do things differently this year and stand out from the crowd? Showcase your business and team – using quality commercial photography – then offer employees a chance to sit for family portraits at very affordable rates.
Thinking outside the box presents your business with a unique opportunity to capitalise on the power of photography. You can capture the spirit of your valuable team and boost morale in one hit.
After all, images have the power to move, inspire and enrich people every day of the year.
Why send a business holiday card?
The traditional practice of sending holiday cards to customers still holds for most established companies. It reminds people you are still in business, acknowledges their custom and strikes a cheerful, positive note at the end of the year.
It also rises above the normal sales and marketing communications, presenting a more human face. You are not asking your customers for money or action, but simply thanking them and wishing them well for the holidays.
Give your cards a commercial photography makeover.
So, the holiday card is a part of a great tradition. Yet every tradition needs to be revisited and refreshed once in a while.
Why not bring a more personal and innovative edge to this year’s greeting? Create cards which feature vibrant, glossy images of your staff rather than generic pictures of reindeer and Santa suits.
- Add the seasonal edge using Christmas accessories – think red hats, or your team grouped around the office Christmas tree.
- Get a contemporary edge with more playful staff pictures, featuring your team on a group outing or enjoying coffee together.
- Take a formal tone with a ‘set piece’ featuring the C-suite or management.
- Create two ‘card grades’; designer for top clients, simpler for others.
Ask your photographer how to create a unique, out-of-the-box ‘positive vibe’ for your company! After all, commercial photographers are expert at blending team shots with subtle business messaging to reinforce your brand.
Bring the family, extend the love.
You don’t have to stop there. Get the most out of your photographer by packaging up family portrait deals for your valued staff members.
This way, everybody wins – you end up with quality, customised shots of your workforce while your employees can access private, affordable family portraits to last a lifetime.
That’s a great seasonal gift for your team as well as being a powerful investment in your company’s human capital – in the true spirit of Christmas.
Send them early, beat the rush!
However you decide to play it, get in early. If you think about it, the first business cards you receive pre-Christmas really stay in your mind. Once everyone starts sending, they can be lost in the rush.
Give yourself an advantage right now, by beating the crowds:
- Talk to a commercial photographer about attractive business packages.
- Discus the style, tone and messaging you want to achieve.
- Let employees know how they can access family portraits.
- Take the plunge and give it a try!
It’s a whole new take on the Christmas message, reminding both customers and staff about the strength of your business – and the emotional power of photography.