Industrial photography might not have the glamour of a lifestyle shoot. Yet the best industrial photography makes its own artistic statement as well as helping companies showcase machinery, equipment or industrial processes to a wider audience.
Top industrial photographers can bring a building site or old factory to life through the sharpness of their eye and quality of their images.
Here are six reasons why industrial photography is so effective.
Let’s face it, winning customers is top of the wish list for every firm in the industrial sector.
A thoughtful, strategically composed portfolio of compelling images can help your firm stand out in a crowded marketplace, giving you a professional edge.
Whether you are selling machine components, appliances, heavy goods or renewable energy technology, a specialist photographer shows you how to engage customers’ attention - drawing the viewer’s eye and telling them what they need to know.
Far from being boring, industrial settings have their own unique appeal. Industrial photographs can take the viewer deep into a world they might never have encountered before.
People rarely get to tour factories, building sites or industrial settings for a range of access and safety reasons. The industrial photographer can therefore shine a light on a hidden world, where incredible things take place behind the scenes.
This can convey the grandeur of airplane hangars, the scale of solar or wind farms and the complexities of a tightly run assembly line, for example.
You might have tried capturing aspects of your company via digital camera or smartphone, only to flatten your website rather than illuminating it.
The most sophisticated industrial photographers look at commonplace parts or techniques in a different light, perhaps staging them against a sweeping landscape – think ochre soil and deep blue skies.
Consider a burst of primary colours against a pale grey backdrop, or rusty metals backlit with coloured lights. Beauty exists in the most unlikely of places and your specialist photographer is ideally placed to find it.
Perspective is everything when surveying a scene full of activity and different elements. You pick up the camera but what should you focus on? The workers in the foreground? The detail of the product itself? The entire factory panorama?
Your industrial photographer has years of experience photographing everything from mines, rigs and heavy equipment to close-up tools and components. They instinctively know how to capture the essence of your company, manufacturing plant, products or workers.
Unusual angles and smart perspectives can throw fresh light on apparently run-of-the-mill industrial equipment and settings.
We respond to images more immediately than we do to text. Industrial photographers exploit this quirk of science using pictures to tell the story behind your goods and services.
A bold, visually arresting website can hook customers in and make them feel part of your story, bringing a standard product to life and making the obscure interesting. It can also portray your staff at work – showing the human face of industry.
Industrial photographers do more than simply take good-looking images. They can use a strategic series of photographs to illustrate an entire industrial process or follow worker tasks through from start to finish.
Clever use of mood, lighting and atmosphere can also boost your business profile and inject life into otherwise static frames.
Talk to us today about the best way to showcase your industrial project or firm!